an Egyptian institution active in the field of Media and Cultural Development, focusing on ancient Egyptian culture, seeks to revive authentic Egyptian heritage and identity by integrating it into different living aspects of modern life to utilize arts, culture, and heritage to contribute to global development goals.
building bridges between cultural actors around the world; advancing economic growth and social entrepreneurship in the arts and culture scene; and enhancing the social cohesion and sustainability of underprivileged community groups in Egypt.
promoting Egyptian handicrafts mainly made by women in local and vulnerable communities, and organizing communication and arts events. In addition, GOZOOR offers capacity-building programs, arts, and cultural events to promote intercultural dialogue and mutual understanding, cultural hubs and networks, and cultural awareness of identity and heritage.
Despite the richness of Egyptian culture and history with distinctive decorations and patterns, none of these decorations are used in contemporary fashion, even women’s fashion. The absence of the Egyptian identity in fashion caught the attention of some Egyptian fashion designers and they decided to revive the Egyptian identity. Link:http://www.bbc.co.uk/arabic/multimedia/2013/12/131226_egypt_fashion_designs.shtml
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GOZOOR is a newly-established Egyptian company that explores Egyptian culture and identity through clothes and fashion. The elusive concept of Egyptian identity has occupied the minds of many Egyptian artists. Mahmoud Mokhtar sought it out in Nahdet Masr while others have explored identity in cinema, such as Shady Abdel Salam in his dream-like masterpiece, The […]
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The GOZOOR project started four years ago when movie director, and company founder, Mohamed Nassar made a documentary on what he calls “the chaos of clothes” in Egypt. (Image courtesy: Gozoor.org)GOZOOR is a newly-established Egyptian company that explores the country’s identity and culture through fashion, local media reported.Many Egyptian artists have tried to capture the […]
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The elusive concept of Egyptian identity has occupied the minds of many Egyptian artists.Mahmoud Mokhtar sought it out in Nahdet Masr while others have explored identity in cinema, such as Shady Abdel Salam in his dream-like masterpiece, The Night of Counting the Years.GOZOOR is a newly-established Egyptian company that explores Egyptian culture and identity through […]
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By Salma Magdi Do you get inspiration from someone to take your project further? We do not have inspiration in Egypt in agreement with what was mentioned earlier. We want to be the inspiration and the idol in this area. When taking a look over the fashion schools and academies, it turns out that most […]
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